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We at AngusPure are working together with butchery staff, to drive sales through with increased demand and brand loyalty for AngusPure.

AngusPure has been positioned and differentiated as a premium New Zealand beef brand. This strong, easily identified branding has been carried through to retail.

The key selling points below are being increasingly recognised and trusted by consumers nationwide.

  • 100% New Zealand

  • Grass Fed

  • Naturally Aged

  • Guaranteed Tender

  • Growth Promotant Free

We are promoting the key selling attributes of AngusPure to consumers, in an easily identifiable manner through consistent display layout and application of specially branded point of sale material.

Consistency is one of the keys to building the brand at retail level. In every instance the consumer comes into contact with the product, it is imperative they are met with the same messages and visual identity.