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11.5.2017

AngusPure Special Reserve on its way to America

The first ever shipment of AngusPure Special Reserve export beef was packaged up and hit the petrol pigeon on Thursday 5th May.

Back in November of 2016, AngusPure announced its new export brand, AngusPure Special Reserve. AngusPure has signed a deal with Broadleaf Game in the USA, to provide AngusPure Special Reserve product for all 12 months of the year and we think this is the most exciting news since the conception of AngusPure 13 years ago. It will see higher premiums than ever for those cattle that qualify.

To qualify for the AngusPure Special Reserve program, your cattle must have a marbling score of 1 or better.  Marbling has two critical components; genetics and feeding.  Feeding on a rising plane of nutrition is vital but without the genetics these attributes will not be able to express themselves.  Your cattle must also be tagged with AngusPure Source & Trace tags to enter into the AngusPure Special Reserve program.