AngusPure NZ introduced our Partner program in 2019, with the vision of creating a better and more consistent eating experience for the end consumer. We are putting a large focus on producing quality beef, so in light of this, we partnered with 62 of New Zealand's finest Angus cattle studs in 2019 and our program for 2020 has seen this number rise to 88 studs.
Promotion and marketing of our domestic AngusPure and export AngusPure Special Reserve brands has increased and the brands are now stronger than ever. We wanted to partner up with the Angus studs who share in our vision; to focus on the end consumer, and our aim is to provide a consistently good eating experience, every time.
Our vision, together with our AngusPure Partners, is to create an ‘AngusPure Moment’. A moment in time when anyone, anywhere in the world, is able to share in a moment created by the finest grass-fed beef eating experience.
Our Partner studs are a sample of New Zealand's finest and we encourage you, the commercial farmer, to get behind these studs and use their bulls in your herds. By using the finest genetics and implementing best management practice, we will forge this 'AngusPure Moment'.