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Our Story

AngusPure

The Purest Taste... From the Purest Place...

On a pair of islands at the bottom of the Pacific Ocean, New Zealand's natural beauty is distilled into a beef so pure, so tender, and so tasty, it simply melts in the mouth. This unique location, with its green rolling pastures bound by blue clear oceans, captures the essence of our beef, harbouring rich nutrients, low fats and fine marbling, to deliver extraordinary flavour.

Our Angus cattle are animals of calm and quiet nature, at ease in their surroundings. They roam the pastures of the vast open landscapes for all twelve months of the year, grazing and foraging on some of the finest grasses known to man.

Our story begins with our farmers, the guardians of the cattle. Traceability is paramount and so from the paddock, under the watch of inflexible quality control, AngusPure beef travels through the supply chain until it reaches the plate. This is where the magic is delivered, bite upon bite.

AngusPure beef is a rare delicacy of unique origin, matured gently over time and brought to you. An unmatched ingredient for the inquisitive mind. An unmatched experience for the captivated palate.

PURE QUALITY

  • All products derive from an Angus New Zealand registered or performance recorded sire.
  • AngusPure adheres to the New Zealand Beef & Lamb Quality Mark standards.
  • Full traceability throughout the supply chain with AngusPure Source & Trace ear tags.
  • No hormone growth promotants, ever.
  • No antibiotics.
  • Only heifers or steers.
  • Stictly grass fed and finished.
  • Processed at an approved plant.
  • Low PH levels.
  • Aged for a minimum of 21 days.

Pure History

In an imperfect world, AngusPure is a product in perfect order. Nothing is left to chance. All our product can be traced back to the original supplier.
 
  • Animals who are recorded under the AngusPure Source and Trace programme will have their lifetime health treatments traced, to guarantee food safety.
  • A guarantee of quality and service is provided as AngusPure uses only approved distributors.