Retailers - About
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Our mission
Working together with butchery staff to drive sales via increase demand and brand loyalty for AngusPure at retail level to mutually benefit Foodstuffs and AngusPure.
AngusPure has been positioned and differentiated as a premium New Zealand beef brand. This strong, easily identified branding has been carried through to retail.
The key selling points below are being increasingly recognised and trusted by
consumers nationwide.
- 100% New Zealand
- Grass Fed
- Naturally Aged
- Guaranteed Tender
- Growth Promotant Free
Our Strategy
To promote the key selling attributes of AngusPure to consumers in an easily identifiable manner via consistent display layout and application of specially branded point of sale material.
Consistency is one of the keys to building the brand at retail level. In every instance the consumer comes into contact with the product, it is imperative they are met with the same messages and visual identity.
The following is a suggested guideline to aid consistent application of all AngusPure point of sale material in your store, and nationwide. It also covers the specifications for minimum product ranges, serve over and pre-packaged requirements.
Selling Points
Why Choose AngusPure?
Quality
Only the very best beef is certified as AngusPure.
- Pure Angus stock only
- Naturally aged for a minimum of 21 days to achieve guaranteed tenderness and quality
- Growth Promotant Free
- 100% New Zealand
- Winner of Steak of Origin, a competition to find the best steak in the country, for the past 5 years.
- All AngusPure beef carries the Beef and Lamb New Zealand Quality Mark
Flavour and Texture
- Guaranteed meat quality and tenderness
- Perfect marbling assists in preventing moisture loss during cooking and achieves extraordinary juiciness
- Grass Fed
History
All product can be traced back to the supplier/farmer, its history recorded.
- Traceability via the Quality Beef Management programme, provides guaranteed food safety
- A guarantee of quality and service is provided as AngusPure will put you in touch with a single, reliable contat.